As of mid-2025, the average rent in Phoenix hit $1,326 per month, with demand for well-located, multifamily units rising steadily. If you own multifamily property here, a listing isn’t just a description. It’s your first showing. It’s the hook. And in a fast-moving market, that hook better be sharp.
Read on to learn how you can write a rental listing for your multifamily property that stands out, speaks to the right renters, and fills vacancies fast.
Key Takeaways
- Listings with professional photos get 61% more views than similar ones with low-quality shots. Clean, sharp images help your rental stand out fast.
- Phoenix rent averages $1,326 in 2025, so renters are picky. Clear prices and solid perks help your listing rise above the noise.
- A sharp headline and knowing your renter, whether young professionals, families, or retirees, can be the difference between sitting empty or getting leased quickly.
1. Understand Your Audience First
Before you start typing, clarify who your ideal renter is. Are you marketing to young professionals near the light rail? Families who want good schools in Arcadia? Seniors looking for easy access and peace of mind?
Phoenix is diverse, and so are its renters. Understanding what your audience values shapes every part of your listing, from the headline to the amenities you highlight.
2. Start with a Powerful Headline
Your headline is your first shot at getting noticed, so make sure to keep it clear.
Skip a vague description like “Great unit available now.” That tells renters nothing. Instead, try something like “Modern 2BR in North Central Phoenix – Pool, Parking, Pets OK.” In about 80 characters, you can give size, location, and perks. That’s what renters actually care about. Keep it real. Keep it useful.
3. Highlight Key Features Strategically
When crafting the rental listing for your multifamily property, lead with the things people value most — comfort, convenience, and lifestyle perks. Keep it clean, skimmable, and benefit-driven.
Use bullet points sparingly to call out key features:
- Stainless steel appliances and quartz countertops
- In-unit washer and dryer
- Assigned covered parking
- Pool, fitness center, and gated access
- Pet-friendly with on-site dog park
Also, don’t forget about the surrounding area. Renters care about what’s nearby. Grocery stores, transit, nightlife, hiking trails — Phoenix has it all, so make sure to include them in your listings.
4. Tell the Story (Not Just the Specs)
Specs are good, but they don’t rent apartments. Stories do. Think about who’s reading the listing and what kind of life they want.
Instead of saying “900 sq ft 2BR/1BA with balcony,” paint a quick picture: “Bright 2-bedroom with mountain views and a private balcony, perfect for morning coffee or sunset hangouts.” You’re not selling walls and square footage. You’re showing someone where their life could happen. Keep it warm, simple, and real.
5. Use High-Quality Photos and Virtual Tours
Homes with professional photographs were found, on average, to be viewed 61% more online than others in the same price range shot with a lower-end camera. That’s a solid boost. You don’t need to hire a Hollywood crew, but good lighting, clean staging, and wide shots of every room go a long way. Make sure to include:
- Clear shots of each room
- Exterior photos of the building
- Common areas like the pool, gym, or parking
- The view, if it’s a good one
Pro Tip: Want to go further? Add a short video or virtual tour. Renters love being able to walk through a space before ever stepping inside.
6. Be Upfront About Costs and Policies
One of the quickest ways to lose a solid lead is by being vague about money. If people have to dig to find the rent amount or guess what fees are involved, they’ll assume the worst. Be direct. Be clear. Spell it all out.
Include things like:
- Monthly rent and required deposit
- Application or admin fees
- Lease length options
- Pet policy, including fees and restrictions
- What utilities are included (if any)
Phoenix renters are savvy. They’ll spot hidden costs and walk away if they feel misled.
7. Optimize for Search Engines (SEO)
Search engines don’t rent apartments, but they do help people find them.
Sprinkle in the keyword rental listing for your multifamily property naturally throughout your listing. Mention nearby landmarks like Camelback Mountain, ASU Downtown, or Sky Harbor Airport to show up in local searches.
This will help your listing stand out online and improve your ranking on rental platforms and Google.
8. Post on the Right Platforms
In Phoenix, most renters find units on:
- Zillow
- Apartments.com
- RentCafe
- Facebook Marketplace
- Craigslist (still kicking in the Valley)
But quantity doesn’t beat quality. With the help of a professional property manager like Mosaic Property Management, your rental listing for your multifamily property gets syndicated across all major platforms with the same sharp copy and visuals, no matter where it appears.
9. Respond Quickly and Professionally to Inquiries
Listings don’t close deals. Conversations do. In this market, timing matters. Renters move fast, and so should you. That’s where Mosaic steps in. We track leads, respond quickly, and guide prospects through showings and screenings. It’s all part of getting you reliable tenants, faster.
Let Mosaic Help You Fill Units Faster with Expert Multi-Family Property Management
Crafting a rental listing for your multifamily property is part art, part science. It’s about understanding your renter, telling the right story, and showing your property in its best light. Done well, it shortens vacancy time and attracts tenants who’ll respect and care for your space.
If you're in Phoenix and want to take the pressure off, Mosaic Property Management has your back. From crafting compelling listings to full-service tenant placement, we know what it takes to rent smarter and faster.
Check out how we help you manage your multifamily property. Let’s get your property rented and keep it that way!
FAQs
What’s the ideal length for a rental listing description?
Keep it short, about four to six sentences max. Most renters are skimming, not reading every word. You want to highlight what matters fast: how many bedrooms, key amenities, one perk about the location, and a quick call to action. That’s it. If it reads like a novel, they’ll bounce. Just be clear, direct, and real. The sweet spot is about 150 to 200 words total.
How should I comply with Fair Housing laws in my listing?
Don’t use language that hints at who you want or don’t want as a renter. That means no “perfect for a young couple” or “great for a single professional.” Just describe the property and the features. Things like location, square footage, pet policy, and rent are fair game. But avoid anything that could sound like discrimination, even if unintentional. It’s not just about being fair; it also keeps you out of legal trouble.
Should I include screening requirements upfront in my listing?
Yes, 100%. It saves everyone time. If you run credit or background checks, say that in the listing. If there’s a minimum income or credit score you expect, put it in. That way, folks who don’t qualify won’t apply, and you won’t waste time reviewing applications that were never a fit to begin with. Being upfront also builds trust. No one likes surprise fees or last-minute deal breakers.
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